How Kinguin works. The real sources of games and the reasons behind their low prices

Where does Kinguin get all the keys? Why are the prices so low? Do developers really profit from their games being sold here? And most of all: is Kinguin legit? Instead of taking our word on it, learn the ins and outs of the entire distribution process.

First of all, you should be aware that it's not Kinguin who sells you the keys. It's the merchants who use our platform – because we provide them ready-to-go solutions to open an online store and reach millions of gamers worldwide. Kinguin is not unlike Amazon, with the difference being that we don't have our own stock.

How Kinguin works

Where do sellers get their keys?

Every game key comes from the game's developer or publisher. There is simply no other source. No one else is able to generate a key.

When the keys are created, they can be sold to Kinguin merchants directly, or to wholesale sellers. Wholesale providers don't sell games to the gamers. Instead, they supply retailers – the merchants who own stores and offer keys to you, the gamer.

For developers and publishers it doesn't matter if a Kinguin seller gets his keys directly from them or from a wholesale trader. Regardless of the source, the keys have already been purchased and paid for, and the publisher was paid what they determined is a fair sum.

We also enable gamers to put their unused keys for sale. These are keys they've gotten from bundles, or were gifted, but for some reason don't want. It's like you got a game for your birthday, but it's a game you already own or don't like. You decide to sell it. It's legit: the game's been paid for, it's yours, you can do whatever you want with it. If you manage to sell it at a profit – hey, good for you.

However, these private sellers are a tiny minority. More than 90% of available games are sold by professional store owners.

Why are the games so cheap?

A bottle of soda costs less in one store and more in another, and it can be even three times more expensive when you order it at a restaurant. In each case it's the same product, coming from the same, 100% legit source. No one would ever argue that the soda company loses money because some stores sell it cheaper. They've already sold the stock. It's the retailers’ right to set their own prices.

What soda and video games have in common is that they are both products, thus the same rules apply. On Kinguin, sellers who bought the keys from a publisher or a wholesaler price them individually. The prices are lower because the sellers don't have to pay for designing their stores, maintaining servers, positioning them in Google, advertising, support, etc. We provide it all – for a very small percentage of each transaction.

So, is Kinguin legit?

Yes it is. Many publishers consider us one of their distribution channels. We have partnered with tons of developers of all shapes and sizes. Kinguin is a registered company with offices in Hong Kong and supporting offices in Poland and Bulgaria (both members of the European Union). If that's not enough to convince you, consider the following. 

In the world where governments ban loot boxes and investigate huge publishers because their practices seem not entirely fair (think of Belgium and its recent interest in some publisher's model), such a huge marketplace, operating within and outside the EU, wouldn't go unnoticed by authorities. Yet we've never had any legal issues. There’s a simple reason behind it: providing a marketplace for third-party traders is a common business practice.

It is what malls do in real life, we’ve simply applied that practice to the digital space to benefit the entire gaming community.

How Kinguin Works


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