Women's Day - Female gamers report

Kinguin reveals Germany as #1 European market for female gamers

• 1.1 million female customers registered with the global gaming marketplace
• Sims 4, Minecraft and Rust were the most popular video games bought by women in 2020
• Germany, Poland, France, Spain and the UK make up the list of top 5 European countries with the most female gamers
   

8^th March 2021 – On International Women’s Day, Kinguin is celebrating its female customers and revealing key trends from their spending habits. The world’s first digital marketplace for gamers with 1.1 million female active users, saw an astonishing 56% growth in that category in the last 12 months.

Which games are the most popular among women?

Kinguin revealed that in 2020, life simulation video game Sims 4 was the most popular game among its female customers. Sandbox game Minecraft, multiplayer-only survival game Rust, battle-royale title Fortnite, and a popular FPS game Call of Duty made up the top 5. When it came to the age of its customers, 66% range between the ages of 18-34. However, while the majority of female users are under the age of 35, more than 11% (121,000) of Kinguin’s female customers are over 55.

Top 10 games selected by female gamers in 2020:

1. Sims 4
2. Minecraft
3. Rust
4. Fortnite
5. Call of Duty
6. Ark
7. Lego Star Wars
8. Planet Zoo
9. Anno 1800
10. Skyrim
     

Where are the female gamers coming from?

Kinguin also discovered that Germany is the female gaming capital of Europe, with 1 in 10 (10.5%) of its female customers residing there, amounting to 115,500 users. Poland, its home country, makes up (8.5%), Spain (6.6%), France (6.1%) and the UK (4.15%). However, despite Germany topping the list for the number of female users, it was Canada that averaged the highest global total basket spend (€23.18) and France leading the way in Europe (€22.47).

Do we see more women in the gaming industry?

Kinguin, Head of People, Natalia Szepelowska, said, “I have worked at Kinguin for almost 4 years and I love the gaming industry. On International Women’s Day it felt right to celebrate our female customers and show just how many women around the world are turning to gaming as a preferred form of entertainment. In the last couple of years, we've noticed the growth of female applicants, who are gaming enthusiasts. A very common statement that we hear during the interviews is that our candidates haven’t thought that their gaming-hobby can actually be an asset in their professional life. And as it turns out – it is. We're excited to see more and more gaming-oriented female candidates for roles at our company, and this number grows every year!.”

For more information, please visit www.kinguin.net