The crew is a radical new racing game that takes place in an open world. Single player/multiplayer and coop missions across the USA without any “loading screens” as such. You could think of it as an MMOG coupled with single player missions along the way. Publishers Ubisoft are co-developing the game with Ivory towers and are looking to take on EA and it’s dominance in the arcade racing genre with its Need for speed IP.
The game was announced at the E3 conference in June 2013 and the team appears to be rather innovative in their marketing as well. The game will have a strong tie-in component with android and mobile devices by allowing you design your car on your mobile device. Pretty damn cool, if you ask us!